Ripley’s Believe It Or Not and Primevil Scare: Halloween Radio Advertising

By 23rd October 2015News
Halloween Pumpkins - Halloween Advertising

Halloween and The Power of Radio. JMS Creep it Real on The Scarewaves.


Radio is the perfect medium for horror. While there are countless wonderfully blood-curdling horror films out there, there is no denying that the imagination can conjure up more fearsome monsters than a costume department ever could. With the careful use of sound effects, talented voice artists and a cracking script, radio is able to set the scene and let the listener create their own, tailor-made, worst nightmare…

For Halloween this year, JMS has been busy producing radio commercials for two large tourist attractions: Ripley’s Believe it or Not in Piccadilly, London and Primevil in Norfolk. While Ripley’s is open all year round, Halloween and the half term surrounding it is a crucial time for visitors. Our brief was to put together an interest-piquing soundbite to educate listeners about the attraction generally, and to let them know about the spooky half term events. Primevil, on the other hand, is only open for a few weeks leading up to the Halloween weekend, so our mission was to spread the word quickly and efficiently, while giving the listeners a little taste of what’s to come.

The commercials illustrate two different sides to Halloween radio advertising: Ripley’s veers towards the comic and child-friendly, using a pun-laden, ‘mad-scientist’ style delivery, while Primevil firmly sets up camp on the deep-voiced, creepy, more adult side – fitting for an event which is only open to over-fourteens. This time of year gives our writers, producers and voice artists the opportunity to ‘go wild’ and have a good old mess around with special effects, reverb and creepy music, and boy have we ever!

Keep your ears pricked for the Primevil commercial on Kiss FM, and the Ripley’s Believe it or Not commercial on Radio Jackie, ‘The Sound of North West London and North Surrey’. Just don’t say we didn’t warn you…

If you’re interested in the production of radio advertising for your brand give us a call on 01603 811855 or send us a message on the contact form below and we’ll get right back to you.

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