German Kids’ TV Commercials – KSG Sequin Art

KSG Sequin Art - Kid's TV Commercials for RTL Germany.

Norfolk toy manufacturer KSG produce new kids’ TV commercials with JMS Group, and extend their campaign into Europe with RTL Germany.


We’ve had the pleasure of working with KSG on their Sequin Art products for a number of years. During the summer period we are often busy with production of kids’ TV commercials airing during the key October half-term and Christmas sales periods.

KSG wanted to up their game for the most recent campaign, so we aimed high and brought to life the ‘Sparkling World of Sequin Art’ with 3D animation.  From a living room setting three girls and a mum are transported to a magical world where the Sequin Art creations come to life and interact with their makers!

Written and Directed by Luke Witcomb, the commercial consisted of a two day shoot with living room and green screen sets – both of which were built and filmed in JMS’ Norwich cove studio. In post-production Motion Graphics Artist Hugh South set to work bringing to life sequinned dolphins, leopards, butterflies, dinosaurs and even Paddington Bear. Despite the complexity the post-production had to be completed in less than three weeks as the German retailers needed their version (a 20-second cut) broadcast by mid September. Working in reverse JMS produced the cut-down first, with German end-frame and soundtrack, delivered in HD to Super RTL in Germany.

We then moved straight onto production of 6 sponsorship bumpers for Sequin Art’s sponsorship of CITV’s ‘Share A Story’ programme over October Half Term. Bumpers complete and delivered (along with Compliance and Hardings Tests) we then moved onto finishing the production of the UK 30 seconds TV commercial in time for broadcast October Half Term week on several channels including ITV and Nickelodeon.  And finally we were back doing a second retailer-tagged version for Germany and a pre-roll for Germany’s Disney Digital.

“We are absolutely delighted with the results of both TV commercials and the six sponsorship bumpers. You have really pulled out all the stops for us this time… they look great… I am so pleased in fact I am dead chuffed with them.”

– Stephen Ducker, KSG Toys.

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