AdSmart from Sky | ITV Hub | Planet V
Target your TV campaign to a precise audience using thousands of data points
A Compelling TV Commercial is Nothing Without an Audience
We’re experts at creating commercial messages that motivate audiences to take action. But, a television commercial is only going to be effective if anyone actually gets to see it! If you haven’t yet appointed a media agency we can work with both Sky Media (AdSmart) and ITV Media to get your ad into tens of thousands, or even millions, of homes.
The teams at the two broadcasting goliaths can devise the most effective strategies to reach your target audience. Most advertisers have a specific audience they want to connect with, and broadcasters can now target television commercials to households with pinpoint accuracy using a combination of their own subscriber data and third-party consumer intelligence. It’s known as Addressable TV.
AdSmart from Sky
AdSmart allows businesses of all sizes to run addressable television campaigns on almost all of Sky’s channels, Sky recently rolled out AdSmart to Channel 4 and Channel 5, giving advertisers an even greater potential audience. How is AdSmart different to regular ‘linear’ TV? On an ‘AdSmart enabled’ channel, the Sky box will seamlessly substitute ads in breaks, tailoring unique commercial breaks for each household. This allows advertisers to appear in lucrative breaks in popular entertainment shows – but in the households that meet the advertiser’s parameters. In the five years since its UK launch, AdSmart has been proven to be tremendously effective at delivering our ads to very relevant audiences.
ITV Hub | Planet V
ITV Hub is the UK’s largest and fastest growing broadcaster Video-On-Demand (BVOD) services. It is the digital home to all of ITV’s channels and online services. It offers audiences a compelling experience across mobile, PC, and Connected-TV. The advertising platform running behind ITV Hub – Planet V – allows advertisers to target their potential customers through the use of addressable first-party and third-party data.
Get in Touch with AdSmart or ITV