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How Effective Are TV Ads? More Effective Than Ever!

Sam Richardson | Head of Sales & Marketing 

“Before our TV advertisement went live, we were averaging around five to ten enquiries a day through our traditional advertising methods. That number swiftly went up to twenty enquiries a day once we were live on Sky. This gave us a two hundred percent increase on quality enquiries! Some days, the phone just doesn’t stop ringing. With the successes and results from our first campaign, we’ve already booked a second campaign with Sky. It’s been a tremendous journey with Sky along with the JMS team, fun, fun, fun from day one!”

Amie Russell | Marketing Manager 

Advertising on Sky performed even better than I’d expected. We’ve seen an uplift of sixty percent on our web traffic. And when we would normally see four to five hundred visitors a day, we’ve peaked at 835 in just one day. Is quite an achievement for a local car dealership. It’s had a really positive impact on our teams. We’ve got 120 members of staff who have seen this on television and can now understand our investment in marketing and hold great pride in working for a business affiliated with Sky. There’s no doubt that Sky is gonna be a fundamental part of our annual marketing plans moving forward.”

Russell Evans | Founder & Managing Director 

“You can pick the geography of where you wanna go. It’s ultimately flexible. So actually, you can advertise to a smaller audience rather than a massive audience. A rifle rather than a shotgun. We decided to promote our Coastal Gin, so we only promoted that one product. How effective are TV ads? Our sales are three hundred percent up year on year! We’ll be doing a lot more with Sky next year. Working with Sky and JMS is all you need to get a great TV commercial out there.”

Darryl Simpson | Managing Director 

“TV is one of the main components of our marketing mix. We do printed media, so direct mail brochures, press, radio, and obviously in the latter years now, we’ve been using digital, email, pay per click, and social media. However, it’s really clear to us that when we have TV output, we can look on our online channels and see when there’s a spike in traffic, and that normally correlates with when we appear on ITV. When Loose Women is on, we see a spike. When Coronation Street is on, we see a spike.”

“More recently, the campaigns have stepped up, where we’re running five campaigns a year. That requires quite a bit of energy and quite a bit of speed of production and flexibility. JMS brings that to us, and we’ve always found JMS to be responsive, speedy, and really gives us a complete service end to end dealing with ourselves as the client, but also involving the broadcaster and the regulatory authorities as well. TV advertising remains and will remain a large part of our marketing mix. And if we’re starting our business from scratch again tomorrow, it’ll be the first thing I put down in terms of how we go forward to establish our business.”

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