01603 811855 info@jms-group.com

Effective TV Commercial Production. Experts in DRTV Advertising Campaigns for SMEs since 1983.

Affordable TV Commercial Production From Friendly Experts 


We’ve been producing TV commercials for more than 40 years. We produce clear Direct Response TV campaigns that will deliver a solid ROI for your business.


We manage the entire TV commercial production process from concept to production, clearance, media planning, and delivery to broadcasters.


As a Sky Production Partner, we’re recommended by Sky Media. We’re experts in producing targeted strategic TV advertising for​ AdSmart from Sky.


Effective TV commercials are produced from solid creative concepts. We develop clear creative approaches that motivate purchase decisions.


We don’t have layers of account managers or freelance creatives. You will talk directly with the producers and the crew making your commercial.


We can produce additional valuable advertising collateral from your TV commercial: Social media posts, cinema ads, or foreign language campaigns.


We will manage the entire Clearcast clearance procedure for you. We’ll make sure your campaign clears all the clearance hurdles with ease.


It’s always the right time to contact us! Whether you’re a new-to-TV brand, or have a stockpile of images or footage you’d like to put to use – we’ll be happy to advise.


Our production team never prioritise artistic indulgence over your strategic goals. Motivating your target audience to take action is always our top priority.

A Handful of Our Freshly Baked TV Commercials

Click Competitions

Click needed an energetic rapid-fire commercial to advertise their competitions website. Shot in a single day at a local racing track – and fronted by the client – the ad was both effective and inexpensive.

Shearings Coach Tours

Shearings – and its agency Accord Marketing – required a campaign to promote their coach tours. We cast a group of mature actors and embarked on a six day roadtrip around the UK.

Help To Buy Scheme

An novel and inexpensive AdSmart test campaign produced to drive traffic to a conversion page via an on-screen QR code. Filmed in a single day at the client’s home using locally-cast actors.

Start Rescue

Stop-frame animation is within your reach! Start Rescue wanted a warm ‘family feel’ campaign that presented them as an established brand. Filmed at our Norwich studio over the course of 3 days.

Fine Watch Club

Fine Watch Club needed a commercial to position them as an aspirational brand… without breaking the bank. We set out to produce a TV campaign with style that extended beyond its budget!

Chums Fashion Catalogue

The campaign was created to appeal to a value-sensitive elderly audience, and targeted via channels with mature audiences such as True Movies. Shot over two days at a local location.

Pink Vehicle Leasing

Pink Finance needed to explain their proposition, but had zero existing advertising collateral to draw on. We designed and produced this entire 3D animation from scratch.

Garolla Garage Doors

“Hello! Garolla?” It’s cheesy, but it works a charm with the target audience! Designed to echo the client’s press ads, this commercial repeatedly airs in English, Scottish, and Irish variants.

Wilson Browne Solicitors

Wilson The Bear continues to be the adorable mascot of the ongoing successful hand-drawn animated TV campaigns we produce for Wilson Browne Solicitors.

OrCam Learn

60-second commercial for Israeli learning tech provider OrCam. Filmed over two days with a large cast of extras, much of the ad was shot twice to cater for transmission in Europe and USA.

Razorwire Energy Drinks

Razorwire allowed us free rein to create a vibrant and loud commercial for their AdSmart campaign using nothing more than purchased stock library footage and their packaging artwork.

Tufferman Storalex

A wildly effective TV commercial shot at the client’s warehouse for less than £5,000. Traffic uplift surpassed all site visits combined during the previous year.

A group of excited friends watching TV with popcorn and pizza. JMS Group are a cost-effective TV ad production company in the UK.

Probably the Best TV Commercial Production Company for First-Time Advertisers

Television remains one of the most effective forms of advertising. So, it’s understandable some may think it’s out of reach. At JMS Group, we specialise in making TV advertising accessible for SMEs of all sizes. Find out more about the 8-Steps of the TV Commercial Production Process.

With addressable advertising platforms like AdSmart from Sky, ITV-X, and various VOD platforms, media costs have fallen while the ability to target specific subsets of viewers has risen. With our partnerships, TV commercial production with us is smoother, more effective, and more affordable than ever. In addition, our radio advertising team can expand your TV campaign to radio, DAX, and Spotify.

The Power of Television Advertising

H&T Pawnbrokers is one of several financial services clients we've brought to TV for the first time. H&T's commercial was designed for longevity. The campaign has been running successfully on AdSmart from Sky for several years. With just a few adjustments to the voiceover and call to action graphics, the ad has supported several new store openings across the country.

H&T Pawnbrokers

Robbie Fowle | Head of Marketing 

"We had always wondered whether TV advertising actually works, so to satisfy our curiosity we attended a Sky Adsmart Event hosted by JMS Group. JMS turned out to be the perfect partner for us. As a new business who had limited budgets, JMS created a great advert for us that did not cost a fortune, and we were quickly live on TV. JMS have been very supportive, professional, and are easy to do business with. If you are curious about TV advertising I would recommend you speak to them. In our experience TV does not cost tens of thousands, can be very targeted, and really does drive customer acquisition."

Why We’re the Right Team to Work With

Experience Counts

We’ve accumulated a wealth of knowledge through almost forty years of production for thousands of clients in almost every conceivable business sector. The majority of our team have been working together for more than ten years, and several for more than twenty years. We’ve been in the game long enough to anticipate problems before they happen. Put simply: Our team really knows their stuff.

The Right Priorities

We produce broadcast advertising campaigns to a high degree of creativity and professionalism. We make even the smallest of brands appear to be the dominant player in their market. But, we never pitch a concept or produce a commercial that prioritises an artistic vision above potential sales impact. In short: You'll be working with commercially-minded businesspeople, not artistic divas.

We're In The Know

We've got a substantial book of contacts in advertising agencies, media agencies, and broadcasters. We're a Sky Media Production Partner, and we work with Clearcast daily. We're well-connected and keep our ears to the ground. While others might focus their attention purely on the creative aspects of production, we possess a rounded knowledge of the entire advertising industry.

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    Clients That Just Keep on Coming Back

    The greatest compliment a client can pay us, is to come back for more. It’s also wonderful when clients let us know in words how much they enjoyed working with our team, or how well our productions have performed for their businesses.


    Emma Blaylock | Director 

    “The team were very professional, quickly got a good understanding of what we wanted to achieve and were friendly and offered really useful advice. Quite how you got the footage to be as good as this is amazing to us!”

    Accord Marketing

    Jon Walsh | Senior Creative Designer 

    “Professional, organised and talented, and ready to go the extra mile to make sure we got the result we wanted. A real joy from start to finish, plus we got a fantastic commercial too! Looking forward to working with the team at JMS Group on many more television campaigns.”

    Gnaw Chocolate

    Angi Davies | Marketing Manager 

    “JMS Group offered a wonderfully professional service in the creation of Gnaw’s first TV commercial. We know first-hand that they ensured every detail was absolutely perfect, their ‘no compromise’ attitude creating the very best result.”

    Anglian Water

    Diane Gregory | Marketing Manager

    “From the initial presentation JMS Group showed a clear understanding of our objectives. They were able to deliver within very tight time-scales, and they interpreted our corporate brand consistently.”

    Surely, no website could be complete without the obligatory client logos? So, here are just a few of the many great brands we've worked with.

    Krow Mission Group Logo