Video Marketing Effectiveness – Infographic

By 10th February 2016News
Video Marketing Effectiveness - A shoot taking place in the JMS Group's film studio in Norwich.

When we say, “You should have a video on your website”, you might think we’re a bit biased (and we are), but you can’t ignore the stats on video marketing effectiveness – they prove video is a force to be reckoned with.

In 2014, 64% of internet traffic was from video. That is expected to increase to 74% in 2017 and 80% in 2019*. More and more people are consuming video, and not just of cats and epic fails. Video on a business website has proven to increase organic search traffic, as well as conversions, yet we still come across companies that are focusing the bulk of their marketing budget on print adverts. They might still be marketing like it’s 1999, but the predicted future says there’s still time to take advantage of the effectiveness of video.

With so much to consume on the internet and a vast amount of browsing done on mobile devices, users often only scan through text, feeling the need to consume information quickly. Sure, you want to describe your business and product/service in great detail – well it is said that one minute of video is worth 1.8 million words!

Before my grumble becomes ironically too long, it’s probably best to explain with a video…

Online video statistics infographic

If you’re interested in finding out more about video marketing effectiveness, or to commission video marketing for your business (and let’s face it, why on earth wouldn’t you?) then give us a call on 01603 811855, fill in the form at the bottom of this page – or just click the widget at the bottom right and chat with a video production expert now.

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