Video Marketing Effectiveness – Infographic
When we say, “You should have a video on your website”, you might think we’re a bit biased (and we are), but you can’t ignore the stats on video marketing effectiveness. Video marketing can increase organic traffic 157% – video is a force to be reckoned with!
In 2014, 64% of internet traffic was from video. That is expected to increase to 74% in 2017 and 80% in 2019*. More and more people are consuming video, and not just of cats and epic fails. Video on a business website has proven to increase organic search traffic, as well as conversions, yet we still come across companies that are focusing the bulk of their marketing budget on print adverts. They might still be marketing like it’s 1999, but the predicted future says there’s still time to take advantage of the effectiveness of video, which can increase organic traffic 157%.
With so much to consume on the internet, and a vast amount of browsing done on mobile devices, users often only scan through text, feeling the need to consume information quickly. Video is far more attention-grabbing than text, and is far more shareable than article or blog content. Sure, you want to describe your business and product or service in great detail – well, it is said that one minute of video is worth approximately 1.8 million words!
Before my grumble becomes ironically too long, it’s probably best to explain why video can so effectively increase organic traffic by demonstrating with the use of a video…