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	<url>
		<loc>https://www.jms-group.com/project/foodhub-why-pay-extra/</loc>
		<video:video>
			<video:title><![CDATA[Beards &amp; Daisies | Debut Direct Response TV Campaign]]></video:title>
			<video:publication_date>2023-11-03T05:28:33+00:00</video:publication_date>
			<video:description><![CDATA[Beards &amp; Daisies embarked on their first TV campaign for their houseplants and flower delivery offering. Produced by TV commercial production company JMS Group, and agency Lavery Rowe.]]></video:description>
			<video:player_loc>https://jms-group.wistia.com/medias/pq8ywu292j</video:player_loc>
			<video:duration>30</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://www.jms-group.com/author/tom-mountford/">tom mountford</video:uploader>
		</video:video>
	</url>
	<url>
		<loc>https://www.jms-group.com/project/beards-and-daisies/</loc>
		<video:video>
			<video:title><![CDATA[Beards &amp; Daisies | Debut Direct Response TV Campaign]]></video:title>
			<video:publication_date>2023-11-03T05:28:33+00:00</video:publication_date>
			<video:description><![CDATA[Beards &amp; Daisies embarked on their first TV campaign for their houseplants and flower delivery offering. Produced by TV commercial production company JMS Group, and agency Lavery Rowe.]]></video:description>
			<video:player_loc>https://jms-group.wistia.com/medias/pq8ywu292j</video:player_loc>
			<video:thumbnail_loc>https://www.jms-group.com/wp-content/uploads/2025/05/beards-daisies-tv.jpg</video:thumbnail_loc>
			<video:duration>30</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://www.jms-group.com/author/tom-mountford/">tom mountford</video:uploader>
		</video:video>
	</url>
	<url>
		<loc>https://www.jms-group.com/project/whatever-pan-drtv-advert/</loc>
		<video:video>
			<video:title><![CDATA[Jean Patrique | Whatever Pan | DRTV Advert]]></video:title>
			<video:publication_date>2023-10-11T16:43:14+01:00</video:publication_date>
			<video:description><![CDATA[DRTV advertising agency Lavery Rowe and DRTV production company JMS Group paired up yet again to produce this clean and simple DRTV advert for Jean Patrique's 'Whatever Pan'. The direct response campaign aired on Channel 4, Discovery Networks, and UKTV Food. The commercial was produced using a mix of client-supplied footage from their social media campaigns, and stock video footage to build a narrative. The relatively low DRTV production costs and savvy media-buying to reach viewers with an interest in home cooking allowed client Jean Patrique to achieve an excellent ROI for the campaign, and to extend its run on TV.]]></video:description>
			<video:player_loc>https://jms-group.wistia.com/medias/v7ukszka59</video:player_loc>
			<video:thumbnail_loc>https://www.jms-group.com/wp-content/uploads/2023/10/whatver-pan-drtv-advert.jpg</video:thumbnail_loc>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://www.jms-group.com/author/tom-mountford/">tom mountford</video:uploader>
		</video:video>
		<video:video>
			<video:title><![CDATA[Whatever Pan]]></video:title>
			<video:publication_date>2023-12-18T06:54:55+00:00</video:publication_date>
			<video:description><![CDATA[Hugely successful DRTV campaign for Jean Patrique's 'Whatever! Pan'. Considering a DRTV advert for your direct to consumer campaign?]]></video:description>
			<video:player_loc>https://player.vimeo.com/video/895792989?badge=0&#038;autopause=0&#038;player_id=0&#038;app_id=58479</video:player_loc>
			<video:thumbnail_loc>https://www.jms-group.com/wp-content/uploads/2023/10/whatver-pan-drtv-advert.jpg</video:thumbnail_loc>
			<video:duration>30</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://www.jms-group.com/author/tom-mountford/">tom mountford</video:uploader>
		</video:video>
	</url>
	<url>
		<loc>https://www.jms-group.com/high-retention-videos-for-youtube/</loc>
		<video:video>
			<video:title><![CDATA[How To Create High Retention YouTube Videos | 8 Great Production Tips for Engaging Video Marketing]]></video:title>
			<video:publication_date>2021-02-12T03:37:51-08:00</video:publication_date>
			<video:description><![CDATA[SO, your video climbed out of YouTube’s ‘swamp of invisibility’ and got some clicks! Great! But your viewers are bailing within seconds… you have a retention...]]></video:description>
			<video:player_loc>https://www.youtube.com/embed/y_WJGLyOw7A</video:player_loc>
			<video:thumbnail_loc>https://www.jms-group.com/wp-content/uploads/2021/02/high-retention-video-production-2.jpg</video:thumbnail_loc>
			<video:tag><![CDATA[search marketing]]></video:tag>
			<video:tag><![CDATA[seo]]></video:tag>
			<video:tag><![CDATA[video content]]></video:tag>
			<video:tag><![CDATA[video marketing]]></video:tag>
			<video:duration>261</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://www.jms-group.com/author/tom-mountford/">tom mountford</video:uploader>
		</video:video>
	</url>
	<url>
		<loc>https://www.jms-group.com/project/magformers/</loc>
		<video:video>
			<video:title><![CDATA[Magformers | The Mega Build | UK Children's TV Campaign]]></video:title>
			<video:publication_date>2016-11-21T08:24:51+00:00</video:publication_date>
			<video:description><![CDATA[JMS Group produced this vibrant TV commercial for Magformers' magnetic construction sets. Magformers wanted a colourful and lively commercial that would stand out from other similar toys advertised on TV. We worked with the Korean brand's UK-based toy advertising agency to cast and shoot an exciting campaign for children's TV channels in the UK and Europe. The commercial was filmed in a single day at a Norwich studio.


For further information about advertising on children's television channels visit https://www.jms-group.com]]></video:description>
			<video:player_loc>https://player.vimeo.com/video/192456047?badge=0&#038;autopause=0&#038;player_id=0&#038;app_id=58479</video:player_loc>
			<video:thumbnail_loc>https://www.jms-group.com/wp-content/uploads/2019/03/Megaformers.jpg</video:thumbnail_loc>
			<video:duration>30</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://www.jms-group.com/author/tom-mountford/">tom mountford</video:uploader>
		</video:video>
	</url>
	<url>
		<loc>https://www.jms-group.com/project/broadland-wineries/</loc>
		<video:video>
			<video:title><![CDATA[Wine Marketing Strategy | Video Marketing For a Vegan Winery]]></video:title>
			<video:publication_date>2019-01-30T05:31:38+00:00</video:publication_date>
			<video:description><![CDATA[We produced stylish and informative video content as part of the wine marketing strategy of a vegan winery. Let us creatively market your wine!]]></video:description>
			<video:player_loc>https://player.vimeo.com/video/314214434</video:player_loc>
			<video:thumbnail_loc>https://www.jms-group.com/wp-content/uploads/2019/04/broadland-wineries.jpg</video:thumbnail_loc>
			<video:duration>60</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://www.jms-group.com/author/tom-mountford/">tom mountford</video:uploader>
		</video:video>
		<video:video>
			<video:title><![CDATA[Proudly Vegan | Wine Marketing Strategy]]></video:title>
			<video:publication_date>2019-01-30T05:31:38+00:00</video:publication_date>
			<video:description><![CDATA[Broadland Wineries commissioned us to produce a social media explainer video as part of their vegan wine marketing strategy.

When Broadland Wineries were developing the wine marketing strategy for their new brand – Proudly Vegan Wines – they knew that video marketing would be a key ingredient. Winemaking is not necessarily a vegan process, so Broadland Wineries wanted a video produced that would quickly and simply explain how their new wine brand addressed the issues with traditional winemaking techniques. The video needed to reach both individual consumers and retail buyers with the same key messages.

We filmed the social media video at a stylish local restaurant, and fronted the video with a well-known vegan chef who explained how Proudly Vegan differs from other wines on the supermarket shelves.

If you’re looking to enhance your wine marketing strategy, video content is hands down one of the hottest wine marketing trends, and easily the best way to reach potential new buyers. Video can help create an emotional connection with consumers, educate them about your wine, and grow brand awareness.

Professional video content can create an emotional connection with consumers. Seeing a beautiful vineyard or winery can evoke the senses in a way text descriptions or photos cannot. Viewing the process of making and tasting wines can be fascinating and educational (think associated recipe demonstrations and food pairings) and of course, meeting the people behind the label can establish a personal connection with the brand.

PRODUCTION CREDITS

Production Company: JMS Group
Client: Broadland Wineries
Cinematography: Emma Talmadge
Director: Tom Vaughan-Mountford
Producer: Francesca de Lacey

Make video content a key part of your wine marketing strategy! Talk to us about the ways video marketing and television advertising can take your wine brand into consumers’ homes! Visit https://www.jms-group.com]]></video:description>
			<video:player_loc>https://player.vimeo.com/video/314214434?h=a9bbe11b0b&#038;badge=0&#038;autopause=0&#038;player_id=0&#038;app_id=58479</video:player_loc>
			<video:thumbnail_loc>https://www.jms-group.com/wp-content/uploads/2019/04/broadland-wineries.jpg</video:thumbnail_loc>
			<video:duration>60</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://www.jms-group.com/author/tom-mountford/">tom mountford</video:uploader>
		</video:video>
	</url>
	<url>
		<loc>https://www.jms-group.com/project/sequin-art/</loc>
		<video:video>
			<video:title><![CDATA[Sequin Art - Dancers]]></video:title>
			<video:publication_date>2017-02-06T06:11:56+00:00</video:publication_date>
			<video:description><![CDATA[Sequin Art - Dancers. Produced for KSG by JMS Group. For more information about television commercial production see http://www.jms-group.com]]></video:description>
			<video:player_loc>https://player.vimeo.com/video/202734415?badge=0&#038;autopause=0&#038;player_id=0&#038;app_id=58479</video:player_loc>
			<video:thumbnail_loc>https://www.jms-group.com/wp-content/uploads/2019/04/sequin-art.jpg</video:thumbnail_loc>
			<video:duration>30</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://www.jms-group.com/author/tom-mountford/">tom mountford</video:uploader>
		</video:video>
	</url>
	<url>
		<loc>https://www.jms-group.com/project/anglian-water/</loc>
		<video:video>
			<video:title><![CDATA[Anglian Water - Catchment Management Information Video]]></video:title>
			<video:publication_date>2018-04-17T10:04:37+00:00</video:publication_date>
			<video:description><![CDATA[One of a series of 10 whiteboard animated videos for Anglian Water.]]></video:description>
			<video:player_loc>https://player.vimeo.com/video/265194794</video:player_loc>
			<video:thumbnail_loc>https://www.jms-group.com/wp-content/uploads/2018/04/whiteboard-explainer-animation.jpg</video:thumbnail_loc>
			<video:duration>140</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://www.jms-group.com/author/tom-mountford/">tom mountford</video:uploader>
		</video:video>
		<video:video>
			<video:title><![CDATA[Anglian Water - Catchment Management Information Video]]></video:title>
			<video:publication_date>2018-04-17T10:04:37+00:00</video:publication_date>
			<video:description><![CDATA[One of a series of 10 whiteboard animated videos for Anglian Water.]]></video:description>
			<video:player_loc>https://player.vimeo.com/video/265194794?h=bb23255ab2&#038;title=0&#038;byline=0&#038;portrait=0</video:player_loc>
			<video:thumbnail_loc>https://www.jms-group.com/wp-content/uploads/2018/04/whiteboard-explainer-animation.jpg</video:thumbnail_loc>
			<video:duration>140</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://www.jms-group.com/author/tom-mountford/">tom mountford</video:uploader>
		</video:video>
	</url>
	<url>
		<loc>https://www.jms-group.com/project/anglian-water-when-the-summer-comes-around/</loc>
		<video:video>
			<video:title><![CDATA[When The Summer Comes Around - Anglian Water]]></video:title>
			<video:publication_date>2017-06-08T05:23:34+00:00</video:publication_date>
			<video:description><![CDATA[The East of England has some of the UK's most beautiful coastline in the UK, and we want to help keep it that way.  Anglian Water commissioned JMS Group to come up with a creative animation that shows how everyone can help keep our beautiful beaches clean.]]></video:description>
			<video:player_loc>https://player.vimeo.com/video/220772665</video:player_loc>
			<video:thumbnail_loc>https://www.jms-group.com/wp-content/uploads/2019/02/animation-header.jpg</video:thumbnail_loc>
			<video:duration>83</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://www.jms-group.com/author/jmsgroup/">francesca</video:uploader>
		</video:video>
		<video:video>
			<video:title><![CDATA[Animation For Public Sector Marketing | World Oceans Day Film]]></video:title>
			<video:publication_date>2017-06-08T05:23:34+00:00</video:publication_date>
			<video:description><![CDATA[Bespoke 2D cartoon animation for Anglian Water's PR team on World Oceans Day. JMS Group create amazing animation for business marketing.]]></video:description>
			<video:player_loc>https://player.vimeo.com/video/220772665</video:player_loc>
			<video:thumbnail_loc>https://www.jms-group.com/wp-content/uploads/2019/02/animation-header.jpg</video:thumbnail_loc>
			<video:duration>83</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://www.jms-group.com/author/jmsgroup/">francesca</video:uploader>
		</video:video>
		<video:video>
			<video:title><![CDATA[When The Summer Comes Around - Anglian Water]]></video:title>
			<video:publication_date>2017-06-08T05:23:34+00:00</video:publication_date>
			<video:description><![CDATA[The East of England has some of the UK's most beautiful coastline in the UK, and we want to help keep it that way.  Anglian Water commissioned JMS Group to come up with a creative animation that shows how everyone can help keep our beautiful beaches clean.]]></video:description>
			<video:player_loc>https://player.vimeo.com/video/220772665?h=0da2d80ffa&#038;title=0&#038;byline=0&#038;portrait=0</video:player_loc>
			<video:thumbnail_loc>https://www.jms-group.com/wp-content/uploads/2019/02/animation-header.jpg</video:thumbnail_loc>
			<video:duration>83</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://www.jms-group.com/author/jmsgroup/">francesca</video:uploader>
		</video:video>
	</url>
	<url>
		<loc>https://www.jms-group.com/project/hendy-group/</loc>
		<video:video>
			<video:title><![CDATA[Bold Car Dealership Advertising | Hendy Local TV Campaign]]></video:title>
			<video:publication_date>2019-09-11T09:48:54+01:00</video:publication_date>
			<video:description><![CDATA[Car dealership advertising produced by JMS Group, experts in radio and TV advertising for regional and national automotive dealerships.]]></video:description>
			<video:player_loc>https://jms-group.wistia.com/medias/36onedblvo</video:player_loc>
			<video:thumbnail_loc>https://www.jms-group.com/wp-content/uploads/2019/09/hendy-group.jpg</video:thumbnail_loc>
			<video:family_friendly>no</video:family_friendly>
			<video:uploader info="https://www.jms-group.com/author/tom-mountford/">tom mountford</video:uploader>
		</video:video>
	</url>
	<url>
		<loc>https://www.jms-group.com/project/taxassist-accountants/</loc>
		<video:video>
			<video:title><![CDATA[TaxAssist | Accountancy Services TV Campaign | JMS Group]]></video:title>
			<video:publication_date>2018-03-26T10:31:06+01:00</video:publication_date>
			<video:description><![CDATA[TaxAssist Accountants are a national UK franchise. We produced an accountancy services TV campaign developed for regional franchisee support.]]></video:description>
			<video:player_loc>https://jms-group.wistia.com/medias/mnumdrpuyt</video:player_loc>
			<video:thumbnail_loc>https://www.jms-group.com/wp-content/uploads/2019/03/taxassist-accountants.jpg</video:thumbnail_loc>
			<video:family_friendly>no</video:family_friendly>
			<video:uploader info="https://www.jms-group.com/author/jmsgroup/">francesca</video:uploader>
		</video:video>
		<video:video>
			<video:title><![CDATA[TaxAssist 'Relaxed Tax' National TV commercial]]></video:title>
			<video:publication_date>2018-03-26T05:20:05+00:00</video:publication_date>
			<video:description><![CDATA[The launch commercial for TaxAssist, the  accountancy service that specialises in supporting small business owners and the self-employed throughout its almost 300 offices.]]></video:description>
			<video:player_loc>https://player.vimeo.com/video/261800724?badge=0&#038;autopause=0&#038;player_id=0&#038;app_id=58479</video:player_loc>
			<video:thumbnail_loc>https://www.jms-group.com/wp-content/uploads/2019/03/taxassist-accountants.jpg</video:thumbnail_loc>
			<video:duration>30</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://www.jms-group.com/author/jmsgroup/">francesca</video:uploader>
		</video:video>
	</url>
	<url>
		<loc>https://www.jms-group.com/aldiss-advertise-on-itv/</loc>
		<video:video>
			<video:title><![CDATA[Aldiss | Spring Sale | Local TV Advertising]]></video:title>
			<video:publication_date>2023-03-30T08:44:42+00:00</video:publication_date>
			<video:description><![CDATA[Aldiss Spring Sale produced by JMS Group.]]></video:description>
			<video:player_loc>https://player.vimeo.com/video/813174740</video:player_loc>
			<video:thumbnail_loc>https://www.jms-group.com/wp-content/uploads/2024/06/aldiss-tv-ad-wide.jpg</video:thumbnail_loc>
			<video:duration>30</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://www.jms-group.com/author/tom-mountford/">tom mountford</video:uploader>
		</video:video>
	</url>
	<url>
		<loc>https://www.jms-group.com/project/anglian-water-itv1-anglia-weather-sponsorship/</loc>
		<video:video>
			<video:title><![CDATA[ITV Weather Sponsorship Package | Anglian Water | JMS Group]]></video:title>
			<video:publication_date>2015-08-06T11:01:45+00:00</video:publication_date>
			<video:description><![CDATA[Anglian Water have been recurring sponsors of ITV Anglia Weather. Over the past couple of decades have produced sponsorship ident packages for ITV Weather for almost a dozen advertisers. Local TV weather reports are an ideal – and often relatively inexpensive – place to foster brand recall (and the production aspects are often very straightforward).


High Viewership

Local ITV weather reports are a valuable tool for brand exposure – ‘the weather’ still attracts a consistently large viewership (especially during severe weather events) as they are positioned throughout the broadcast schedule. The broad audience demographic provides advertisers with an exceptional opportunity to connect with viewers grazing for other programming.


Positive Brand Association

Weather reports are regarded by viewers as being non-commercial content, and as such are inherently trusted sources of information. Sponsoring weather reports can transfer that credibility to the associated brand. By aligning the brand with the expertise and reliability of weather forecasts, advertisers can cultivate trust among viewers.



Frequency and Repetition

Weather reports are aired multiple times throughout the day, providing advertisers with consistent exposure and opportunities for brand reinforcement. This frequency ensures that viewers are repeatedly reminded of the brand, increasing brand awareness and recall.


Community Engagement and Local Relevance

Sponsoring local TV weather reports demonstrates a commitment to the community and fosters a sense of local relevance. This connection can resonate deeply with viewers, enhancing brand loyalty and encouraging positive word-of-mouth.


Cost-Effectiveness

Compared to a regular TV advertising spot campaign, sponsoring local ITV weather reports is a relatively inexpensive way to reach an audience at a county or region-wide level. Sponsorship is especially effective for reinforcing brand-recall. 



For more information about ITV Weather sponsorship see https://www.jms-group.com]]></video:description>
			<video:player_loc>https://player.vimeo.com/video/135576999</video:player_loc>
			<video:thumbnail_loc>https://www.jms-group.com/wp-content/uploads/2019/03/anglia-weather.jpg</video:thumbnail_loc>
			<video:duration>10</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://www.jms-group.com/author/tom-mountford/">tom mountford</video:uploader>
		</video:video>
		<video:video>
			<video:title><![CDATA[ITV Weather Sponsorship Package Production | JMS Group]]></video:title>
			<video:publication_date>2015-08-06T11:01:45+00:00</video:publication_date>
			<video:description><![CDATA[Inexpensive local weather sponsorship package produced for Anglian Water and ITV Anglia. Regional TV sponsorship promotes strong brand recall.]]></video:description>
			<video:player_loc>https://player.vimeo.com/video/135576999</video:player_loc>
			<video:thumbnail_loc>https://www.jms-group.com/wp-content/uploads/2019/03/anglia-weather.jpg</video:thumbnail_loc>
			<video:duration>10</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://www.jms-group.com/author/tom-mountford/">tom mountford</video:uploader>
		</video:video>
	</url>
	<url>
		<loc>https://www.jms-group.com/project/gasway-east-anglias-largest-heating-company/</loc>
		<video:video>
			<video:title><![CDATA[Gasway | Regional TV Commercial | AdSmart from Sky]]></video:title>
			<video:publication_date>2018-09-24T04:27:05+00:00</video:publication_date>
			<video:description><![CDATA[Regional Sky AdSmart addressable television commercial produced by https://www.jms-group.com]]></video:description>
			<video:player_loc>https://player.vimeo.com/video/291452138</video:player_loc>
			<video:thumbnail_loc>https://www.jms-group.com/wp-content/uploads/2019/04/gasway.jpg</video:thumbnail_loc>
			<video:duration>30</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://www.jms-group.com/author/jmsgroup/">francesca</video:uploader>
		</video:video>
		<video:video>
			<video:title><![CDATA[AdSmart from Sky | Effectiveness Case Study | Gasway]]></video:title>
			<video:publication_date>2019-07-30T05:32:42+00:00</video:publication_date>
			<video:description><![CDATA[Gasway advertised on local TV for the first time using AdSmart from Sky. The campaign proved so successful that it ran for almost a year.]]></video:description>
			<video:player_loc>https://player.vimeo.com/video/350923733</video:player_loc>
			<video:thumbnail_loc>https://www.jms-group.com/wp-content/uploads/2019/04/gasway.jpg</video:thumbnail_loc>
			<video:duration>180</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://www.jms-group.com/author/jmsgroup/">francesca</video:uploader>
		</video:video>
		<video:video>
			<video:title><![CDATA[Gasway Advertise on Local TV | A Major Success Story]]></video:title>
			<video:publication_date>2019-07-30T05:32:42+00:00</video:publication_date>
			<video:description><![CDATA[Gasway advertise on local TV for the first time using AdSmart from Sky. The campaign proves so successful that it runs for almost a year.]]></video:description>
			<video:player_loc>https://player.vimeo.com/video/350923733</video:player_loc>
			<video:thumbnail_loc>https://www.jms-group.com/wp-content/uploads/2019/04/gasway.jpg</video:thumbnail_loc>
			<video:duration>180</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://www.jms-group.com/author/jmsgroup/">francesca</video:uploader>
		</video:video>
	</url>
	<url>
		<loc>https://www.jms-group.com/project/aldiss-spring-sale/</loc>
		<video:video>
			<video:title><![CDATA[Advertise on Local TV | Aldiss Department Store on ITV]]></video:title>
			<video:publication_date>2023-03-30T14:23:36+01:00</video:publication_date>
			<video:description><![CDATA[Department store Aldiss continue to advertise on local TV in the region with commercial production by Norwich production company JMS Group.]]></video:description>
			<video:player_loc>https://player.vimeo.com/video/813174740</video:player_loc>
			<video:thumbnail_loc>https://www.jms-group.com/wp-content/uploads/2023/03/aldiss-advertise-on-local-tv.jpg</video:thumbnail_loc>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://www.jms-group.com/author/tom-mountford/">tom mountford</video:uploader>
		</video:video>
	</url>
	<url>
		<loc>https://www.jms-group.com/project/guardian-jobs/</loc>
		<video:video>
			<video:title><![CDATA[Guardian Jobs | Inspiring Careers | Infographic Video Production]]></video:title>
			<video:publication_date>2017-01-30T07:36:19+00:00</video:publication_date>
			<video:description><![CDATA[We produced a series of infographic videos for The Guardian's creative agency Mohawk HQ. We were supplied with template After Effects projects, brand design guidelines, and the script for soundtrack creation. We produced alternative versions of the infographic creative for each of the recruiting sectors that Guardian Jobs wished to reach out to.

For further information about infographic video production see https://www.jms-group.com/video/]]></video:description>
			<video:player_loc>https://player.vimeo.com/video/201658596</video:player_loc>
			<video:thumbnail_loc>https://www.jms-group.com/wp-content/uploads/2019/04/guardian-jobs.jpg</video:thumbnail_loc>
			<video:duration>163</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://www.jms-group.com/author/jmsgroup/">francesca</video:uploader>
		</video:video>
	</url>
	<url>
		<loc>https://www.jms-group.com/fine-watch-club-watch-advertisement/</loc>
		<video:video>
			<video:title><![CDATA[Fine Watch Club | It's About Time | AdSmart TV Campaign]]></video:title>
			<video:publication_date>2022-10-31T07:47:50+00:00</video:publication_date>
			<video:description><![CDATA[Classic collectible watch retailer Fine Watch Club has launched its first television campaign with an emotive 30-second spot featuring an Omega Seamaster manufactured in 1959. Creative direction and production of the campaign was by Norwich TV commercial production company JMS Group.]]></video:description>
			<video:player_loc>https://jms-group.wistia.com/medias/0dy66s97zr</video:player_loc>
			<video:thumbnail_loc>https://www.jms-group.com/wp-content/uploads/2023/03/fine-watch-advertisement.jpg</video:thumbnail_loc>
			<video:duration>30</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://www.jms-group.com/author/tom-mountford/">tom mountford</video:uploader>
		</video:video>
	</url>
	<url>
		<loc>https://www.jms-group.com/project/bullards-gin-commercial/</loc>
		<video:video>
			<video:title><![CDATA[Bullards Spirits | Coastal Gin | Sky TV Commercial]]></video:title>
			<video:publication_date>2023-11-03T05:28:33+00:00</video:publication_date>
			<video:description><![CDATA[Bullard's Coastal Gin is inspired by the Norfolk coast, where pine forests meet marshlands at vast sandy shores.

Savour the delicate saltiness, vibrant citrus flavours, and hand-foraged herbaceous botanicals, award-winning sustainability, and luxury flame distilled, handcrafted and hand bottled. Our beautiful bottles for life are designed to be reused with our recyclable refill pouches. Visit bullardsspirits.co.uk]]></video:description>
			<video:player_loc>https://jms-group.wistia.com/medias/ublfs1fsmr</video:player_loc>
			<video:thumbnail_loc>https://www.jms-group.com/wp-content/uploads/2024/01/bullards-coastal-gin-commmercial-scaled.jpg</video:thumbnail_loc>
			<video:duration>30</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://www.jms-group.com/author/tom-mountford/">tom mountford</video:uploader>
		</video:video>
	</url>
	<url>
		<loc>https://www.jms-group.com/project/just-4-bums/</loc>
		<video:video>
			<video:title><![CDATA[Just 4 Bums | Happy Nappy Co | CGI Television Commercial]]></video:title>
			<video:publication_date>2017-03-13T11:18:12+00:00</video:publication_date>
			<video:description><![CDATA[JMS Group produced the 2014 television campaign for Happy Nappy Company's eco-friendly nappy brand 'Just 4 Bums'. The commercial was a co-promotion with Kiddicare.com. JMS commissioned and directed CGI elements from animator Chris Holt, and managed post-production audio and channel delivery in-house.


For further information about advertising your brand on television see https://www.jms-group.com/tv-commercials/]]></video:description>
			<video:player_loc>https://player.vimeo.com/video/208149210</video:player_loc>
			<video:thumbnail_loc>https://www.jms-group.com/wp-content/uploads/2019/04/just4bums.jpg</video:thumbnail_loc>
			<video:duration>20</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://www.jms-group.com/author/tom-mountford/">tom mountford</video:uploader>
		</video:video>
		<video:video>
			<video:title><![CDATA[Just 4 Bums | Happy Nappy Co | CGI Television Commercial]]></video:title>
			<video:publication_date>2017-03-13T11:18:12+00:00</video:publication_date>
			<video:description><![CDATA[JMS Group produced the 2014 television campaign for Happy Nappy Company's eco-friendly nappy brand 'Just 4 Bums'. The commercial was a co-promotion with Kiddicare.com. JMS commissioned and directed CGI elements from animator Chris Holt, and managed post-production audio and channel delivery in-house.]]></video:description>
			<video:player_loc>https://player.vimeo.com/video/208149210</video:player_loc>
			<video:thumbnail_loc>https://www.jms-group.com/wp-content/uploads/2019/04/just4bums.jpg</video:thumbnail_loc>
			<video:duration>20</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://www.jms-group.com/author/tom-mountford/">tom mountford</video:uploader>
		</video:video>
	</url>
	<url>
		<loc>https://www.jms-group.com/project/beaphar-worm-awareness/</loc>
		<video:video>
			<video:title><![CDATA[Beaphar Worm Awareness Quiz | Pet Care Product Video]]></video:title>
			<video:publication_date>2018-07-09T07:52:48+00:00</video:publication_date>
			<video:description><![CDATA[Dutch pharmaceutical company Beaphar needed a video to promote its range of worm prevention and treatment products. Wanting to avoid a tired 'corporate video' feel, they commissioned us to produce a five minute presenter-led quiz - filmed in a park popular with dog walkers - to give the promotional video a fresh daytime TV feel.]]></video:description>
			<video:player_loc>https://player.vimeo.com/video/279038731</video:player_loc>
			<video:thumbnail_loc>https://www.jms-group.com/wp-content/uploads/2019/04/beaphar-worm-awareness.jpg</video:thumbnail_loc>
			<video:duration>209</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://www.jms-group.com/author/tom-mountford/">tom mountford</video:uploader>
		</video:video>
	</url>
	<url>
		<loc>https://www.jms-group.com/project/tiptree-jams-sponsorship/</loc>
		<video:video>
			<video:title><![CDATA[Tiptree Jams | ITV Programme Sponsorship | 2012]]></video:title>
			<video:publication_date>2017-03-20T10:40:33+00:00</video:publication_date>
			<video:description><![CDATA[We shot a series of bumpers in our Norwich studio to create a very simple ITV programme sponsorship package for 'My Tasty Travels' to promote the Essex-based business TipTree Jams. The daytime food series had a 20-episode run during 2012, and was presented by the late Lynda Bellingham. While day-part TV sponsorship is already an affordable advertising channel, the opportunity to align a brand with an individual programme or genre can be both highly affordable and also targeted to pinpoint demographics.


For more information about TV programme sponsorship see https://www.jms-group.com/tv-sponsorship]]></video:description>
			<video:player_loc>https://player.vimeo.com/video/209217325</video:player_loc>
			<video:thumbnail_loc>https://www.jms-group.com/wp-content/uploads/2019/03/tiptree-jams.jpg</video:thumbnail_loc>
			<video:duration>31</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://www.jms-group.com/author/jmsgroup/">francesca</video:uploader>
		</video:video>
	</url>
	<url>
		<loc>https://www.jms-group.com/project/gnaw-chocolate/</loc>
		<video:video>
			<video:title><![CDATA[Gnaw Chocolate | Tabletop Stop Motion Food Animation]]></video:title>
			<video:publication_date>2018-09-18T11:10:07+00:00</video:publication_date>
			<video:description><![CDATA[To promote Gnaw Chocolate's range of Gluten Free chocolate bars we create a stop motion food animation, created entirely with raw ingredients supplied by Gnaw. The stop motion was filmed over the course of three days using a D-SLR camera in our Norwich studio. The sound design to accompany the animation was also created in-house.


For more information about promotional stop-motion animation see https://www.jms-group.com/video]]></video:description>
			<video:player_loc>https://player.vimeo.com/video/290501704</video:player_loc>
			<video:thumbnail_loc>https://www.jms-group.com/wp-content/uploads/2019/04/gnaw-chocolate.jpg</video:thumbnail_loc>
			<video:duration>32</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://www.jms-group.com/author/tom-mountford/">tom mountford</video:uploader>
		</video:video>
		<video:video>
			<video:title><![CDATA[Stop Motion Tabletop Food Animation for Norwich Chocolate Manufacturer]]></video:title>
			<video:publication_date>2018-09-18T11:10:07+00:00</video:publication_date>
			<video:description><![CDATA[To promote Gnaw Chocolate's range of Gluten Free chocolate bars we create a stop motion food animation, created entirely with raw ingredients supplied by Gnaw. The stop motion was filmed over the course of three days using a D-SLR camera in our Norwich studio. The sound design to accompany the animation was also created in-house.]]></video:description>
			<video:player_loc>https://player.vimeo.com/video/290501704</video:player_loc>
			<video:thumbnail_loc>https://www.jms-group.com/wp-content/uploads/2019/04/gnaw-chocolate.jpg</video:thumbnail_loc>
			<video:duration>32</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://www.jms-group.com/author/tom-mountford/">tom mountford</video:uploader>
		</video:video>
	</url>
	<url>
		<loc>https://www.jms-group.com/project/trustatrader-sponsors-afternoons-on-itv3/</loc>
		<video:video>
			<video:title><![CDATA[Trustatrader.com | Afternoons on ITV3 Sponsorship Package | Summer 2017]]></video:title>
			<video:publication_date>2017-07-03T07:33:44+00:00</video:publication_date>
			<video:description><![CDATA[In 2017 we produced a series of ITV3 sponsorship bumpers for Trustatrader's 'Afternoons on ITV3' sponsorship package. 


At the time ITV3's afternoon entertainment was archive crime drama - so we produced a series of 24 sponsorship bumpers with a 'detective' theme. Going into each break 12 of our bumpers appeared to be a scene from a crime drama, and coming out of each break 12 of the bumpers resolved the mystery... there wasn't a criminal investigation in progress - instead a domestic DIY emergency was being solved by a competent tradesperson. The bumpers were filmed over two days, with a fast turnaround in post-production.


For more information about the production of television sponsorship packages call 01603 811855 or visit https://www.jms-group.com/tv-sponsorship/]]></video:description>
			<video:player_loc>https://player.vimeo.com/video/224047206</video:player_loc>
			<video:thumbnail_loc>https://www.jms-group.com/wp-content/uploads/2019/03/trustatrader-sponsorship.jpg</video:thumbnail_loc>
			<video:duration>65</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://www.jms-group.com/author/tom-mountford/">tom mountford</video:uploader>
		</video:video>
		<video:video>
			<video:title><![CDATA[ITV Sponsorship Package For Trustatrader | JMS Group]]></video:title>
			<video:publication_date>2017-07-03T07:33:44+00:00</video:publication_date>
			<video:description><![CDATA[In 2017 we produced a series of ITV3 sponsorship bumpers for Trustatrader's 'Afternoons on ITV3' sponsorship package. At the time ITV3's afternoon entertainment was archive crime drama - so we produced a series of 24 sponsorship bumpers with a 'detective' theme. Going into each break 12 of our bumpers appeared to be a scene from a crime drama, and coming out of each break 12 of the bumpers resolved the mystery... there wasn't a criminal investigation in progress - instead a domestic DIY emergency was being solved by a competent tradesperson. The bumpers were filmed over two days, with a fast turnaround in post-production.]]></video:description>
			<video:player_loc>https://player.vimeo.com/video/224047206</video:player_loc>
			<video:thumbnail_loc>https://www.jms-group.com/wp-content/uploads/2019/03/trustatrader-sponsorship.jpg</video:thumbnail_loc>
			<video:duration>65</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://www.jms-group.com/author/tom-mountford/">tom mountford</video:uploader>
		</video:video>
	</url>
	<url>
		<loc>https://www.jms-group.com/project/the-nest-advertise-on-gb-news/</loc>
		<video:video>
			<video:title><![CDATA[The Nest | NCFC Football Skills Camp | AdSmart from Sky]]></video:title>
			<video:publication_date>2023-11-03T05:28:33+00:00</video:publication_date>
			<video:description><![CDATA[We produced a TV ad for The Nest, a football skills holiday camp that was given the opportunity to advertise on GB News, with great results.]]></video:description>
			<video:player_loc>https://player.vimeo.com/video/880812524</video:player_loc>
			<video:thumbnail_loc>https://www.jms-group.com/wp-content/uploads/2023/11/nest-football-advertise-on-gb-news.jpg</video:thumbnail_loc>
			<video:duration>30</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://www.jms-group.com/author/tom-mountford/">tom mountford</video:uploader>
		</video:video>
		<video:video>
			<video:title><![CDATA[Football Skills Camp Successfully Advertise on GB News]]></video:title>
			<video:publication_date>2023-11-03T05:28:33+00:00</video:publication_date>
			<video:description><![CDATA[Norwich production company JMS Group provided its TV commercial production expertise to the Norwich Community Sports Foundation and NCFC's The Nest, to get the residential football skills holiday camp on television for the very first time. The commercial was produced by JMS using footage supplied by Norwich CSF. AdSmart from Sky provided a targeted television campaign, allowing The Nest to advertise on GB News. Within days of the launch of the campaign The Nest had received an uptick in Google search activity, a substantial number of enquiries, and several confirmed bookings.]]></video:description>
			<video:player_loc>https://player.vimeo.com/video/880812524</video:player_loc>
			<video:thumbnail_loc>https://www.jms-group.com/wp-content/uploads/2023/11/nest-football-advertise-on-gb-news.jpg</video:thumbnail_loc>
			<video:duration>30</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://www.jms-group.com/author/tom-mountford/">tom mountford</video:uploader>
		</video:video>
	</url>
	<url>
		<loc>https://www.jms-group.com/project/rubies-disney-princess-dresses/</loc>
		<video:video>
			<video:title><![CDATA[Rubie's Masquerade | Disney Princess Dresses | UK Children's TV Campaign]]></video:title>
			<video:publication_date>2016-12-16T05:05:16+00:00</video:publication_date>
			<video:description><![CDATA[Rubies Disney Princess Dresses - 'The Adventure' - UK television commercial. Creative by Accord Ad Value, production by The JMS Group.]]></video:description>
			<video:player_loc>https://player.vimeo.com/video/195931089</video:player_loc>
			<video:thumbnail_loc>https://www.jms-group.com/wp-content/uploads/2019/03/rubies-disney-princesses.jpg</video:thumbnail_loc>
			<video:duration>30</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://www.jms-group.com/author/jmsgroup/">francesca</video:uploader>
		</video:video>
		<video:video>
			<video:title><![CDATA[Advertising on Children's TV | Disney Princess Dresses]]></video:title>
			<video:publication_date>2016-12-16T05:05:16+00:00</video:publication_date>
			<video:description><![CDATA[Rubie's committed heavy investment to advertising on children's TV during 2017/18, and JMS Group completed production of several television campaigns during this time. This commercial was to promote their range of licensed Disney Princess costumes, but concurrent campaigns also ran for Disney Star Wars Costumes, and Disney Frozen Dresses.]]></video:description>
			<video:player_loc>https://player.vimeo.com/video/195931089</video:player_loc>
			<video:thumbnail_loc>https://www.jms-group.com/wp-content/uploads/2019/03/rubies-disney-princesses.jpg</video:thumbnail_loc>
			<video:duration>30</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://www.jms-group.com/author/jmsgroup/">francesca</video:uploader>
		</video:video>
	</url>
	<url>
		<loc>https://www.jms-group.com/project/rubies-star-wars/</loc>
		<video:video>
			<video:title><![CDATA[Rubie's | Star Wars Costumes | UK Children's TV Campaign]]></video:title>
			<video:publication_date>2017-11-10T06:01:26+00:00</video:publication_date>
			<video:description><![CDATA[JMS Group produced TV campaigns for Rubie's during a major push advertising on Pop, Pop Max, Children's ITV, and Nickelodeon during 2017/18.]]></video:description>
			<video:player_loc>https://player.vimeo.com/video/242213861</video:player_loc>
			<video:thumbnail_loc>https://www.jms-group.com/wp-content/uploads/2019/02/kids-header.jpg</video:thumbnail_loc>
			<video:duration>30</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://www.jms-group.com/author/tom-mountford/">tom mountford</video:uploader>
		</video:video>
	</url>
	<url>
		<loc>https://www.jms-group.com/project/university-of-suffolk/</loc>
		<video:video>
			<video:title><![CDATA[University of Suffolk TV Campaign]]></video:title>
			<video:publication_date>2017-10-17T05:38:53+00:00</video:publication_date>
			<video:description><![CDATA[University advertising often leans toward somewhat bland and cliched narratives – we’ve all seen the traditional ‘stock image’ style of students in libraries, lecture theatres, or wearing lab-coats that could form part of the promotional literature of absolutely any university. When the University of Suffolk needed to increase footfall to its Open Day event we broke with convention and produced a 10-second teaser in the style of an ‘Anonymous’ social video. The teaser, ‘Join Our Flock’ was delivered on social media, in cinema, and addressable TV targeting households with children aged between 15 and 17. It was later followed by a 30-second ‘reveal’ commercial promoting the Open Day. This campaign was the University of Suffolk’s first foray into advertising on television. The precise targeting of the addressable Sky AdSmart platform in combination with local cinema spots, press, and out-of-home poster sites across the region, the campaign was a tremendous success. “Our campaign strategy was to raise brand awareness amongst our key demographics within regions of the East of England which we had not previously targeted through traditional media. We are delighted with the results from this campaign. Attendance from inside the region increased year-on-year by 23%, and outside of the region by 40%. UCAS applications to the University increased by 15%.” Simon Smith
Marketing Officer, University of Suffolk]]></video:description>
			<video:player_loc>https://player.vimeo.com/video/238552134</video:player_loc>
			<video:thumbnail_loc>https://www.jms-group.com/wp-content/uploads/2019/03/university-of-suffolk.jpg</video:thumbnail_loc>
			<video:duration>30</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://www.jms-group.com/author/jmsgroup/">francesca</video:uploader>
		</video:video>
	</url>
	<url>
		<loc>https://www.jms-group.com/project/trust-a-trader/</loc>
		<video:video>
			<video:title><![CDATA[TrustATrader ITV3 Sponsorship - Decorator puppets]]></video:title>
			<video:publication_date>2018-03-08T05:51:46+00:00</video:publication_date>
			<video:description><![CDATA[The latest creative idents produced for TrustATrader's sponsorship of ITV3 in the Afternoons.  This time involving a live action shoot with puppets and animation.]]></video:description>
			<video:player_loc>https://player.vimeo.com/video/259137608</video:player_loc>
			<video:thumbnail_loc>https://www.jms-group.com/wp-content/uploads/2019/03/trustatrader.jpg</video:thumbnail_loc>
			<video:duration>66</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://www.jms-group.com/author/tom-mountford/">tom mountford</video:uploader>
		</video:video>
		<video:video>
			<video:title><![CDATA[Fun ITV Sponsorship Package | Trustatrader | JMS Group]]></video:title>
			<video:publication_date>2018-03-08T05:51:46+00:00</video:publication_date>
			<video:description><![CDATA[JMS Group created a selection of sponsor idents for Trustatrader’s ITV sponsorship package. For more info about TV show sponsorships contact us.]]></video:description>
			<video:player_loc>https://player.vimeo.com/video/259137608</video:player_loc>
			<video:thumbnail_loc>https://www.jms-group.com/wp-content/uploads/2019/03/trustatrader.jpg</video:thumbnail_loc>
			<video:duration>66</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://www.jms-group.com/author/tom-mountford/">tom mountford</video:uploader>
		</video:video>
	</url>
	<url>
		<loc>https://www.jms-group.com/project/anglia-home-5-oclock-show/</loc>
		<video:video>
			<video:title><![CDATA[Anglian Home Improvements | Channel 4 Sponsorship Package]]></video:title>
			<video:publication_date>2016-02-19T10:07:56+00:00</video:publication_date>
			<video:description><![CDATA[Anglian Home Improvements sponsored Channel 4’s ‘Five O’clock Show’ during its run in 2010. JMS Group worked with The Point, Anglian’s creative agency to develop a concept for the bumpers package that centred around a knight in armour - a nod to the client’s brand mascot – kicking back to watch the show in his castle keep. The bumpers were filmed in a single day at Hedingham Castle in Essex.

For more information on television sponsorship visit - https://www.jms-group.com/tv-sponsorship/]]></video:description>
			<video:player_loc>https://player.vimeo.com/video/155978871</video:player_loc>
			<video:thumbnail_loc>https://www.jms-group.com/wp-content/uploads/2019/04/anglian-5-show.jpg</video:thumbnail_loc>
			<video:duration>8</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://www.jms-group.com/author/jmsgroup/">francesca</video:uploader>
		</video:video>
		<video:video>
			<video:title><![CDATA[Anglian Home Improvements - Channel 4 Programme Sponsorship Idents]]></video:title>
			<video:publication_date>2016-02-19T10:07:56+00:00</video:publication_date>
			<video:description><![CDATA[Anglian Home Improvements sponsored Channel 4’s ‘Five O’clock Show’ during its run in 2010. JMS Group worked with The Point, Anglian’s creative agency to develop a concept for the bumpers package that centred around a knight in armour - a nod to the client’s brand mascot – kicking back to watch the show in his castle keep. The bumpers were filmed in a single day at Hedingham Castle in Essex.]]></video:description>
			<video:player_loc>https://player.vimeo.com/video/155978871</video:player_loc>
			<video:thumbnail_loc>https://www.jms-group.com/wp-content/uploads/2019/04/anglian-5-show.jpg</video:thumbnail_loc>
			<video:duration>8</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://www.jms-group.com/author/jmsgroup/">francesca</video:uploader>
		</video:video>
	</url>
	<url>
		<loc>https://www.jms-group.com/project/canadian-affair/</loc>
		<video:video>
			<video:title><![CDATA[Canadian Affair | Open Your Eyes To Canada | UK TV Campaign]]></video:title>
			<video:publication_date>2016-01-14T09:46:15+00:00</video:publication_date>
			<video:description><![CDATA[Television advertising remains a powerful tool for travel marketing, offering a range of benefits that can significantly impact tourism and revenue. This commercial was produced by us for Accord Marketing, and their client Canadian Affair. The spot mixes elements shot by ourselves as a framing device for destination footage provided by the end client.]]></video:description>
			<video:player_loc>https://player.vimeo.com/video/151780950</video:player_loc>
			<video:thumbnail_loc>https://www.jms-group.com/wp-content/uploads/2019/04/canadian-affair.jpg</video:thumbnail_loc>
			<video:duration>31</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://www.jms-group.com/author/tom-mountford/">tom mountford</video:uploader>
		</video:video>
	</url>
	<url>
		<loc>https://www.jms-group.com/project/ahf-winter-sale/</loc>
		<video:video>
			<video:title><![CDATA[Winter Sale Advertising Campaign on ITV | JMS Group]]></video:title>
			<video:publication_date>2017-01-17T08:32:13+00:00</video:publication_date>
			<video:description><![CDATA[Winter Sale advertising ITV campaign produced for Anglia Home Furnishings by Norwich DRTV commercial production house JMS Group.]]></video:description>
			<video:player_loc>https://player.vimeo.com/video/199799713</video:player_loc>
			<video:thumbnail_loc>https://www.jms-group.com/wp-content/uploads/2019/04/AHF-winter-sale.jpg</video:thumbnail_loc>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://www.jms-group.com/author/tom-mountford/">tom mountford</video:uploader>
		</video:video>
	</url>
	<url>
		<loc>https://www.jms-group.com/financial-services-advertising/</loc>
		<video:video>
			<video:title><![CDATA[moneyfactscompare.co.uk | National Television Campaign]]></video:title>
			<video:publication_date>2023-03-02T10:30:07+00:00</video:publication_date>
			<video:description><![CDATA[Financial data company Moneyfacts Group has launched the first national television campaign for its consumer-facing price comparison site Moneyfactscompare.co.uk. Moneyfacts Group commissioned Norwich-based TV commercial production agency JMS Group to create a 30-second direct response spot for the price comparison brand's debut.]]></video:description>
			<video:player_loc>https://player.vimeo.com/video/803955308</video:player_loc>
			<video:thumbnail_loc>https://www.jms-group.com/wp-content/uploads/2023/03/moneyfactscompare.co_.uk0_.jpg</video:thumbnail_loc>
			<video:duration>30</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://www.jms-group.com/author/tom-mountford/">tom mountford</video:uploader>
		</video:video>
		<video:video>
			<video:title><![CDATA[moneyfactscompare.co.uk | National Television Campaign]]></video:title>
			<video:publication_date>2023-03-02T10:30:07+00:00</video:publication_date>
			<video:description><![CDATA[Comparison Site Moneyfacts Launch Debut Television Campaign Targeting Senior Savers

Financial data company Moneyfacts Group has launched the first national television campaign for its consumer-facing price comparison site Moneyfactscompare.co.uk. Moneyfacts Group commissioned Norwich-based TV commercial production agency JMS Group to create a 30-second direct response spot for the price comparison brand's debut.

Financial comparison sites have long found that advertising on television is an unrivalled way to build brand awareness in a highly saturated sector. Brand awareness is critical to driving conversion through the digital aspects of a campaign funnel. When a consumer is faced with two competing online ads they'll likely click on the ad of the brand that feels the most familiar; and regular TV advertising keeps that brand's identity at the front of a consumer's mind. The same effect is true of brand-name search; television advertising can influence a consumer to Google the name of the brand they've most recently seen on television, versus making a generic long-tail query.

Competing comparison brands such as MoneySupermarket.com and MoneySavingExpert.com have traditionally cast wide nets to capture the full market, but Moneyfactscompare.co.uk has aimed its first campaign squarely at affluent savers, notably high-net-worth individuals over-50. The national campaign incorporates multiple Sky channels to reach an audience of mature homeowners and Telegraph readers, a demographic already tried and trusted by Moneyfacts Group for press campaigns.

The commercial positions Moneyfactscompare.co.uk as a straightforward, hard-working 'underdog', with a subtle nod to some of the recent tropes in financial services advertising. The spot's creative message was developed by the client's in-house marketing team, design and motion graphics produced by Hugh South at JMS Group.

Moneyfacts: Serious Savers

Creative Agency: Client In-House / JMS Group
Motion Graphics Design: Hugh South
Producer: Francesca de Lacey
Sound Design: Keith Lindsay
Production Manager: Elena Ford


https://www.jms-group.com/tv-commercials/]]></video:description>
			<video:player_loc>https://player.vimeo.com/video/803955308</video:player_loc>
			<video:thumbnail_loc>https://www.jms-group.com/wp-content/uploads/2023/03/moneyfactscompare.co_.uk0_.jpg</video:thumbnail_loc>
			<video:duration>30</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://www.jms-group.com/author/tom-mountford/">tom mountford</video:uploader>
		</video:video>
	</url>
	<url>
		<loc>https://www.jms-group.com/project/giordano-wines/</loc>
		<video:video>
			<video:title><![CDATA[D2C Marketing Success With Direct Response TV | JMS Group]]></video:title>
			<video:publication_date>2023-10-06T15:10:36+01:00</video:publication_date>
			<video:description><![CDATA[Giordano Wines needed to push beyond press ads in its D2C marketing strategy, and used JMS Group to create a successful DRTV campaign.]]></video:description>
			<video:player_loc>https://jms-group.wistia.com/medias/b2rjihb50z</video:player_loc>
			<video:thumbnail_loc>https://www.jms-group.com/wp-content/uploads/2023/10/giordano-wines-packshot.jpg</video:thumbnail_loc>
			<video:family_friendly>no</video:family_friendly>
			<video:uploader info="https://www.jms-group.com/author/tom-mountford/">tom mountford</video:uploader>
		</video:video>
	</url>
	<url>
		<loc>https://www.jms-group.com/project/super-11/</loc>
		<video:video>
			<video:title><![CDATA[Super 11]]></video:title>
			<video:publication_date>2016-05-26T07:20:48+00:00</video:publication_date>
			<video:description><![CDATA[TV commercial for the new children's game, Super 11. It was shot in a single day on location and in our TV studio.]]></video:description>
			<video:player_loc>https://player.vimeo.com/video/168182153</video:player_loc>
			<video:thumbnail_loc>https://www.jms-group.com/wp-content/uploads/2019/04/super-11.jpg</video:thumbnail_loc>
			<video:duration>30</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://www.jms-group.com/author/tom-mountford/">tom mountford</video:uploader>
		</video:video>
	</url>
	<url>
		<loc>https://www.jms-group.com/where-do-old-ads-go/</loc>
		<video:video>
			<video:title><![CDATA[Local Radio Jingle Production From the 1980s and 1990s]]></video:title>
			<video:publication_date>2021-04-21T05:38:29+00:00</video:publication_date>
			<video:description><![CDATA[Radio commercial production company JMS Group has been regularly writing and directing radio jingle production for more than forty years. It recently donated a large back-catalogue of local radio jingles to the UK's History of Advertising Trust,]]></video:description>
			<video:player_loc>https://player.vimeo.com/video/539568086</video:player_loc>
			<video:thumbnail_loc>https://www.jms-group.com/wp-content/uploads/2021/04/radio-jingle-production.jpg</video:thumbnail_loc>
			<video:duration>155</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://www.jms-group.com/author/tom-mountford/">tom mountford</video:uploader>
		</video:video>
	</url>
	<url>
		<loc>https://www.jms-group.com/five-minutes-with-hugh-senior-motion-graphics-designer-at-jms-group/</loc>
		<video:video>
			<video:title><![CDATA[JMS Motion Graphics Showreel]]></video:title>
			<video:publication_date>2019-10-04T12:03:09+00:00</video:publication_date>
			<video:description><![CDATA[JMS Group's Motion Graphics Designer, Hugh South, produces a wide spectrum of creative animation for our DRTV and video marketing clients.]]></video:description>
			<video:player_loc>https://player.vimeo.com/video/364334368</video:player_loc>
			<video:thumbnail_loc>https://www.jms-group.com/wp-content/uploads/2019/10/Hugh1.jpg</video:thumbnail_loc>
			<video:duration>154</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://www.jms-group.com/author/tom-mountford/">tom mountford</video:uploader>
		</video:video>
		<video:video>
			<video:title><![CDATA[Anglian Water - Innovation Shop Window]]></video:title>
			<video:publication_date>2018-09-26T07:10:20+00:00</video:publication_date>
			<video:description><![CDATA[We produced a video to explain to the company's investors the innovation show window that Anglian Water use to explore new ideas and pilot the best products.]]></video:description>
			<video:player_loc>https://player.vimeo.com/video/291894069</video:player_loc>
			<video:thumbnail_loc>https://www.jms-group.com/wp-content/uploads/2019/10/Hugh1.jpg</video:thumbnail_loc>
			<video:duration>358</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://www.jms-group.com/author/tom-mountford/">tom mountford</video:uploader>
		</video:video>
	</url>
	<url>
		<loc>https://www.jms-group.com/project/sequin-art-explainer/</loc>
		<video:video>
			<video:title><![CDATA[Fun Product Explainer Videos | Promoting Toys on Amazon]]></video:title>
			<video:publication_date>2019-11-08T09:33:37+00:00</video:publication_date>
			<video:description><![CDATA[Animated product explainer videos for Sequin Art's Amazon product listing pages. Produced by specialist video marketing agency JMS Group.]]></video:description>
			<video:player_loc>https://jms-group.wistia.com/medias/o3fwrevwuv</video:player_loc>
			<video:thumbnail_loc>https://www.jms-group.com/wp-content/uploads/2019/11/sequin-art-explainer.jpg</video:thumbnail_loc>
			<video:family_friendly>no</video:family_friendly>
			<video:uploader info="https://www.jms-group.com/author/tom-mountford/">tom mountford</video:uploader>
		</video:video>
	</url>
	<url>
		<loc>https://www.jms-group.com/project/one-traveller/</loc>
		<video:video>
			<video:title><![CDATA[One Traveller | Promotional Video Production | JMS Group]]></video:title>
			<video:publication_date>2017-02-23T06:28:06+00:00</video:publication_date>
			<video:description><![CDATA[Promotional video production for a tour operator specialising in holidays for solo seniors. We filmed video testimonials for the client's website.]]></video:description>
			<video:player_loc>https://player.vimeo.com/video/205365162</video:player_loc>
			<video:thumbnail_loc>https://www.jms-group.com/wp-content/uploads/2019/04/one-traveller.jpg</video:thumbnail_loc>
			<video:duration>334</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://www.jms-group.com/author/jmsgroup/">francesca</video:uploader>
		</video:video>
	</url>
	<url>
		<loc>https://www.jms-group.com/project/guarantor-my-loan/</loc>
		<video:video>
			<video:title><![CDATA[Bankable Financial Advertising Ideas | Effective TV Ads]]></video:title>
			<video:publication_date>2018-11-01T06:12:33+00:00</video:publication_date>
			<video:description><![CDATA[We've produced financial advertising campaigns for lenders, banks, and accountancy firms. Experts in financial advertising regulations for TV.]]></video:description>
			<video:player_loc>https://player.vimeo.com/video/298351822</video:player_loc>
			<video:thumbnail_loc>https://www.jms-group.com/wp-content/uploads/2019/03/Guarantor-My-Loan.jpg</video:thumbnail_loc>
			<video:duration>30</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://www.jms-group.com/author/tom-mountford/">tom mountford</video:uploader>
		</video:video>
	</url>
	<url>
		<loc>https://www.jms-group.com/project/john-adams-ezee-beads/</loc>
		<video:video>
			<video:title><![CDATA[Best Amazon Product Videos for Toys | JMS Group]]></video:title>
			<video:publication_date>2019-01-28T07:43:28+00:00</video:publication_date>
			<video:description><![CDATA[Children's manufacturer John Adams commissions only the best Amazon product videos for their brands, and uses JMS Group for video production.]]></video:description>
			<video:player_loc>https://player.vimeo.com/video/313785846</video:player_loc>
			<video:thumbnail_loc>https://www.jms-group.com/wp-content/uploads/2019/03/john-adams-ezee-beads.jpg</video:thumbnail_loc>
			<video:duration>88</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://www.jms-group.com/author/tom-mountford/">tom mountford</video:uploader>
		</video:video>
	</url>
	<url>
		<loc>https://www.jms-group.com/project/orchard-toys-magic-spelling/</loc>
		<video:video>
			<video:title><![CDATA[Cool Product Videos For Amazon | Make Your Listings Sell!]]></video:title>
			<video:publication_date>2019-03-13T11:03:13+00:00</video:publication_date>
			<video:description><![CDATA[We produce attractive and professional product videos for Amazon listing pages. Make your products stand above their competition using video.]]></video:description>
			<video:player_loc>https://player.vimeo.com/video/323477001</video:player_loc>
			<video:thumbnail_loc>https://www.jms-group.com/wp-content/uploads/2019/04/magic-spelling-orchard-toys.jpg</video:thumbnail_loc>
			<video:duration>27</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://www.jms-group.com/author/tom-mountford/">tom mountford</video:uploader>
		</video:video>
	</url>
	<url>
		<loc>https://www.jms-group.com/project/orchard-toys-counting-mountains/</loc>
		<video:video>
			<video:title><![CDATA[Effective Amazon Product Video Examples | Orchard Toys]]></video:title>
			<video:publication_date>2019-03-13T11:03:58+00:00</video:publication_date>
			<video:description><![CDATA[Amazon product video examples for Orchard Toys. Work with us to create product videos for Amazon, and make your listings more effective!]]></video:description>
			<video:player_loc>https://player.vimeo.com/video/323477242</video:player_loc>
			<video:thumbnail_loc>https://www.jms-group.com/wp-content/uploads/2019/04/counting-mountain-orchard-toys.jpg</video:thumbnail_loc>
			<video:duration>22</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://www.jms-group.com/author/tom-mountford/">tom mountford</video:uploader>
		</video:video>
	</url>
	<url>
		<loc>https://www.jms-group.com/project/dirty-dinos-by-orchard-toys/</loc>
		<video:video>
			<video:title><![CDATA[Dirty Dinos by Orchard Toys]]></video:title>
			<video:publication_date>2019-03-13T11:04:29+00:00</video:publication_date>
			<video:description><![CDATA[A short animated video to showcase the fantastic new game Dirty Dinos online.]]></video:description>
			<video:player_loc>https://player.vimeo.com/video/323477365</video:player_loc>
			<video:thumbnail_loc>https://www.jms-group.com/wp-content/uploads/2019/03/Dirty-Dinos.jpg</video:thumbnail_loc>
			<video:duration>26</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://www.jms-group.com/author/tom-mountford/">tom mountford</video:uploader>
		</video:video>
		<video:video>
			<video:title><![CDATA[Professional Amazon Product Videos | Boardgame Listings]]></video:title>
			<video:publication_date>2019-03-13T11:04:29+00:00</video:publication_date>
			<video:description><![CDATA[Dirty Dinos is one of a series of Amazon product videos created for Orchard Toys boardgames. Produced by video marketing agency JMS Group.]]></video:description>
			<video:player_loc>https://player.vimeo.com/video/323477365</video:player_loc>
			<video:thumbnail_loc>https://www.jms-group.com/wp-content/uploads/2019/03/Dirty-Dinos.jpg</video:thumbnail_loc>
			<video:duration>26</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://www.jms-group.com/author/tom-mountford/">tom mountford</video:uploader>
		</video:video>
	</url>
	<url>
		<loc>https://www.jms-group.com/project/travel-up/</loc>
		<video:video>
			<video:title><![CDATA[Travel Advertising Campaign Production | Travel Up TV Ad]]></video:title>
			<video:publication_date>2017-10-26T06:18:05+00:00</video:publication_date>
			<video:description><![CDATA[Travel advertising campaign produced by TV commercial production company JMS Group. Advertise your travel and touring brand on television!]]></video:description>
			<video:player_loc>https://player.vimeo.com/video/239970165</video:player_loc>
			<video:thumbnail_loc>https://www.jms-group.com/wp-content/uploads/2019/04/travel-Up.jpg</video:thumbnail_loc>
			<video:duration>30</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://www.jms-group.com/author/tom-mountford/">tom mountford</video:uploader>
		</video:video>
	</url>
	<url>
		<loc>https://www.jms-group.com/project/tax-assist-franchisee/</loc>
		<video:video>
			<video:title><![CDATA[Franchisee Recruitment | Attract New Franchisees Using TV!]]></video:title>
			<video:publication_date>2019-09-04T07:37:18+00:00</video:publication_date>
			<video:description><![CDATA[Franchisee recruitment campaign for TaxAssist Accountants produced by direct response television commercial production company JMS Group.]]></video:description>
			<video:player_loc>https://player.vimeo.com/video/357804573</video:player_loc>
			<video:thumbnail_loc>https://www.jms-group.com/wp-content/uploads/2019/11/taxassist-franchising.jpg</video:thumbnail_loc>
			<video:duration>30</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://www.jms-group.com/author/tom-mountford/">tom mountford</video:uploader>
		</video:video>
	</url>
	<url>
		<loc>https://www.jms-group.com/project/tax-assist-testimonials/</loc>
		<video:video>
			<video:title><![CDATA[TaxAssist | Recruitment Case Studies | Testimonial Video Production]]></video:title>
			<video:publication_date>2019-07-09T11:38:44+00:00</video:publication_date>
			<video:description><![CDATA[We shot a series of testimonial videos for TaxAssist Accountants to promote the accountancy franchise to potential new franchisees. This video was created as part of series within a far larger package of productions for recruitment, internal franchisee training, and promotional purposes.


What is a video testimonial?

A video testimonial is a short video clip of a customer or client expressing their satisfaction with your product or service. These videos can be used on your website, social media, and other marketing materials. A professionally produced testimonial video can help you build trust, credibility, and social proof for your business in a way that amateur videos cannot quite match.

Why are video testimonials so effective?

Video testimonials can be more effective than written testimonials as the viewer gets to see the person behind the words, this adds immediate social connection and plausibility. A real person talking about their experience to camera simply feels more genuine than a written pull-quote. Video testimonials can generate social proof; the concept that people are more likely to do something if they see other people similar to themselves getting positive results from the same action. In addition, brands that share conversational testimonials from their clients and customers are perceived to be more transparent about their customer satisfaction.

Why use a professional to film a video testimonial?

Sure, it's possible to ask clients to send a phone video of themselves talking about their experiences, but a professional testimonial video production always looks more legitimate. With a professionally produced video the audio will be on-point, the lighting will be flattering, and the video will demonstrate that the brand has put in the extra effort to go visit their satisfied clients and capture the testimonial properly. Well-shot testimonials reinforce a brand's attention to detail. Additionally, getting a professional to shoot a testimonial makes it easier for time-pressured clients to participate; they don't need to prepare any equipment or lighting to film it themselves, they just need to show up and speak!

For further information about video content production visit https://www.jms-group.com/video/]]></video:description>
			<video:player_loc>https://player.vimeo.com/video/347111194</video:player_loc>
			<video:thumbnail_loc>https://www.jms-group.com/wp-content/uploads/2019/11/tax-assist-testimonial.jpg</video:thumbnail_loc>
			<video:duration>150</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://www.jms-group.com/author/tom-mountford/">tom mountford</video:uploader>
		</video:video>
	</url>
	<url>
		<loc>https://www.jms-group.com/project/oldrids-spring-sale/</loc>
		<video:video>
			<video:title><![CDATA[Local TV Advertising Campaign Production | Department Stores]]></video:title>
			<video:publication_date>2019-04-01T10:58:54+00:00</video:publication_date>
			<video:description><![CDATA[Local TV advertising campaign by commercial production house JMS Group for department store chain Oldrids, a regular regional TV advertiser.]]></video:description>
			<video:player_loc>https://player.vimeo.com/video/327738487</video:player_loc>
			<video:thumbnail_loc>https://www.jms-group.com/wp-content/uploads/2019/11/oldrids-spring-sale.jpg</video:thumbnail_loc>
			<video:duration>20</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://www.jms-group.com/author/tom-mountford/">tom mountford</video:uploader>
		</video:video>
	</url>
	<url>
		<loc>https://www.jms-group.com/project/ncc-fostering/</loc>
		<video:video>
			<video:title><![CDATA[Norfolk County Council | Enhanced Fostering Services]]></video:title>
			<video:publication_date>2020-05-13T06:50:34+00:00</video:publication_date>
			<video:description><![CDATA[Video produced by https://www.jms-group.com for Norfolk County Council.]]></video:description>
			<video:player_loc>https://player.vimeo.com/video/417981935</video:player_loc>
			<video:thumbnail_loc>https://www.jms-group.com/wp-content/uploads/2020/05/ncc-fostering.jpg</video:thumbnail_loc>
			<video:duration>122</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://www.jms-group.com/author/tom-mountford/">tom mountford</video:uploader>
		</video:video>
	</url>
	<url>
		<loc>https://www.jms-group.com/project/great-yarmouth/</loc>
		<video:video>
			<video:title><![CDATA[Exciting Travel Marketing Campaigns | Video Content Creation]]></video:title>
			<video:publication_date>2021-06-17T06:43:37+00:00</video:publication_date>
			<video:description><![CDATA[Travel marketing campaigns, video content filmed for Visit Great Yarmouth by Norwich video marketing production company JMS Group.]]></video:description>
			<video:player_loc>https://jms-group.wistia.com/medias/d0o0x5q11w</video:player_loc>
			<video:thumbnail_loc>https://www.jms-group.com/wp-content/uploads/2021/06/yarmouth.jpg</video:thumbnail_loc>
			<video:duration>60</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://www.jms-group.com/author/tom-mountford/">tom mountford</video:uploader>
		</video:video>
	</url>
	<url>
		<loc>https://www.jms-group.com/project/gnaw-vegan-chocolate/</loc>
		<video:video>
			<video:title><![CDATA[Vegan Food Advertising | Gnaw Chocolate | JMS Group]]></video:title>
			<video:publication_date>2021-06-17T06:43:37+00:00</video:publication_date>
			<video:description><![CDATA[Vegan food advertising AdSmart TV campaign produced for Gnaw Chocolate by Norwich TV commercial production company JMS Group.]]></video:description>
			<video:player_loc>https://jms-group.wistia.com/medias/n7o9i3dnn2</video:player_loc>
			<video:thumbnail_loc>https://www.jms-group.com/wp-content/uploads/2021/09/gnaw-vegan-choc-tv-ad.jpg</video:thumbnail_loc>
			<video:duration>60</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://www.jms-group.com/author/tom-mountford/">tom mountford</video:uploader>
		</video:video>
	</url>
	<url>
		<loc>https://www.jms-group.com/project/shearings/</loc>
		<video:video>
			<video:title><![CDATA[Shearings | Coach Travel Advertising Campaign | JMS Group]]></video:title>
			<video:publication_date>2021-06-17T06:43:37+00:00</video:publication_date>
			<video:description><![CDATA[Coach travel advertising campaign for Shearings Coach Holidays. Direct Resonse TV commercial produced by JMS Group for Accord Marketing.]]></video:description>
			<video:player_loc>https://jms-group.wistia.com/medias/4b7ldpxsty</video:player_loc>
			<video:thumbnail_loc>https://www.jms-group.com/wp-content/uploads/2022/03/shearings-holidays-tv-advert.jpg</video:thumbnail_loc>
			<video:duration>60</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://www.jms-group.com/author/tom-mountford/">tom mountford</video:uploader>
		</video:video>
	</url>
	<url>
		<loc>https://www.jms-group.com/project/garolla/</loc>
		<video:video>
			<video:title><![CDATA[Garolla DRTV Campaign | Franchise Advertising | JMS Group]]></video:title>
			<video:publication_date>2021-06-17T06:43:37+00:00</video:publication_date>
			<video:description><![CDATA[Successful ongoing national TV campaign for Garolla. Airing in England, Scotland, and Ireland. Franchise advertising production by JMS Group.]]></video:description>
			<video:player_loc>https://jms-group.wistia.com/medias/xi4cvtj0x6</video:player_loc>
			<video:thumbnail_loc>https://www.jms-group.com/wp-content/uploads/2022/03/hello-garolla.jpg</video:thumbnail_loc>
			<video:duration>60</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://www.jms-group.com/author/tom-mountford/">tom mountford</video:uploader>
		</video:video>
	</url>
	<url>
		<loc>https://www.jms-group.com/project/goodwin-barrett/</loc>
		<video:video>
			<video:title><![CDATA[Goodwin Barrett | Financial Service Advertising | National TV Campaign]]></video:title>
			<video:publication_date>2020-04-01T06:46:49+00:00</video:publication_date>
			<video:description><![CDATA[Goodwin Barrett Claims Management needed to reach a daytime TV audience receptive to commercial messages around mis-sold financial products. Financial services advertising regulations are understandably very exacting, and we work closely with Clearcast during the initial script and substantiation stage whenever a client requires us to advertise financial services on TV. We have gathered so much experience in advertising financial services that Goodwin Barrett chose to work with us directly.

You can view additional examples of commercials we have produced for TaxAssist Accountants, Guarantor My Loan, and H&amp;T Pawnbrokers. Discover more about financial services advertising campaign costs, television and radio advertising media packages, and our affordable TV ad production services by visiting us at https://www.jms-group.com/tv-commercials/]]></video:description>
			<video:player_loc>https://player.vimeo.com/video/402882818</video:player_loc>
			<video:thumbnail_loc>https://www.jms-group.com/wp-content/uploads/2020/05/goodwin-barrett.jpg</video:thumbnail_loc>
			<video:duration>30</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://www.jms-group.com/author/tom-mountford/">tom mountford</video:uploader>
		</video:video>
	</url>
	<url>
		<loc>https://www.jms-group.com/foster-care-marketing/</loc>
		<video:video>
			<video:title><![CDATA[Nexus Fostering | Animated Explainer Video Production | Foster Care Marketing]]></video:title>
			<video:publication_date>2023-03-03T06:29:51+00:00</video:publication_date>
			<video:description><![CDATA[There is an urgent and ongoing need for foster carers in the UK. The Fostering Network estimates a shortage of some 6,000 to 9,000 fostering families across the country. Both local-government and independent fostering agencies have seen dwindling enquiries from traditional campaign channels - regional press, bus advertising, leaflet drops - and are increasingly moving toward digital foster carer recruitment strategies - including Google Ads, Facebook Ads, addressable (hyper-targeted) television advertising, and video marketing. In the case of the IFAs (Independent Fostering Agencies) there is also an element of inter-agency competition, prompting fostering and adoption marketing campaigns to become increasingly sophisticated. Becoming a foster carer to a child or young person brings significant complexities and lifestyle considerations - so, potential foster families will also be influenced in their decisions by the quality of a fostering agency's advertising, marketing, and support materials. Norwich production company JMS Group had already produced several successful foster care advertisements for regional TV, and also video-testimonial case studies for Nexus Fostering. Impressed by the quality of work, the parent organisation of Nexus - BSN Social Care - commissioned JMS Group for an animated explainer video production, an FAQ video to guide prospective foster families through the process they might choose to embark on. Quite simply, everyone searching for information today expects to be able to find it available in short video form (more than 90% of people want to see more explanatory videos from brands, preferring them over text-only information). The greater the quality - and candid transparency - of explainer material at the outset of the fostering process, the sooner non-suitable enquirers remove themselves, while leaving high quality candidates better-informed to move onto the next stage. The base animation of the explainer was tailored with different characters and branding for rollout by several agencies within the BSN Social Care group - Nexus Fostering, Olive Branch Fostering, Blue Sky Fostering, and Calon Cymru Fostering (Wales). JMS Group has a lengthy track record in producing fostering advertising campaigns for both local authority services and IFAs. For further information about using explainer videos or targeted television advertising in your foster carer recruitment campaign contact https://www.jms-group.com/video/]]></video:description>
			<video:player_loc>https://player.vimeo.com/video/804259478</video:player_loc>
			<video:thumbnail_loc>https://www.jms-group.com/wp-content/uploads/2023/03/foster-care-marketing-animated-explainer-video.jpg</video:thumbnail_loc>
			<video:duration>139</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://www.jms-group.com/author/tom-mountford/">tom mountford</video:uploader>
		</video:video>
		<video:video>
			<video:title><![CDATA[Nexus Fostering | Foster Carer Recruitment AdSmart Campaign]]></video:title>
			<video:publication_date>2022-10-31T07:47:50+00:00</video:publication_date>
			<video:description><![CDATA[For the Nexus Fostering AdSmart TV campaign we utilised a case study video interview we had filmed with a teenage foster child, and edited down the five minute case study to a poignant 30-second television spot. We're one of the best TV commercial production companies for engaging and cost-effective local authority TV advertising. We've worked directly with fostering services and county councils across the UK, but also alongside the advertising agencies for local authorities. You can find additional details about local TV advertising costs, advertising media packages, and affordable TV ad production for local authorities and fostering services by visiting us at https://www.jms-group.com/adsmart-from-sky-2/]]></video:description>
			<video:player_loc>https://player.vimeo.com/video/765668844</video:player_loc>
			<video:thumbnail_loc>https://www.jms-group.com/wp-content/uploads/2023/03/foster-care-marketing-animated-explainer-video.jpg</video:thumbnail_loc>
			<video:duration>30</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://www.jms-group.com/author/tom-mountford/">tom mountford</video:uploader>
		</video:video>
	</url>
	<url>
		<loc>https://www.jms-group.com/rubies-case-study/</loc>
		<video:video>
			<video:title><![CDATA[Rubies Disney Frozen dresses National TV commercial]]></video:title>
			<video:publication_date>2015-10-26T07:26:13+00:00</video:publication_date>
			<video:description><![CDATA[Filmed on location at Thetford Forest and in our TV studios in Norwich, our first full production for Rubies, showcasing their range of Disney Frozen dresses.  Agency - Accord.]]></video:description>
			<video:player_loc>https://player.vimeo.com/video/143600195</video:player_loc>
			<video:thumbnail_loc>https://www.jms-group.com/wp-content/uploads/2019/02/our-studio-header.jpg</video:thumbnail_loc>
			<video:duration>30</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://www.jms-group.com/author/tom-mountford/">tom mountford</video:uploader>
		</video:video>
		<video:video>
			<video:title><![CDATA[Rubies - Disney Princess Dresses - 'The Adventure' - UK Television Commercial]]></video:title>
			<video:publication_date>2016-12-16T05:05:16+00:00</video:publication_date>
			<video:description><![CDATA[Rubies Disney Princess Dresses - 'The Adventure' - UK television commercial. Creative by Accord Ad Value, production by The JMS Group.]]></video:description>
			<video:player_loc>https://player.vimeo.com/video/195931089</video:player_loc>
			<video:thumbnail_loc>https://www.jms-group.com/wp-content/uploads/2019/02/our-studio-header.jpg</video:thumbnail_loc>
			<video:duration>30</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://www.jms-group.com/author/tom-mountford/">tom mountford</video:uploader>
		</video:video>
		<video:video>
			<video:title><![CDATA[Rubies - Marvel's Ultimate Spiderman - UK Television Commercial]]></video:title>
			<video:publication_date>2016-12-16T05:10:21+00:00</video:publication_date>
			<video:description><![CDATA[Creative by Accord Ad Value. Production by The JMS Group.]]></video:description>
			<video:player_loc>https://player.vimeo.com/video/195931558</video:player_loc>
			<video:thumbnail_loc>https://www.jms-group.com/wp-content/uploads/2019/02/our-studio-header.jpg</video:thumbnail_loc>
			<video:duration>30</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://www.jms-group.com/author/tom-mountford/">tom mountford</video:uploader>
		</video:video>
		<video:video>
			<video:title><![CDATA[Rubie's Star Wars TV Commercial]]></video:title>
			<video:publication_date>2017-11-10T06:01:26+00:00</video:publication_date>
			<video:description><![CDATA[JMS have worked with Rubie's to create a series of successful TV commercials to promote a wide range of children's costumes.]]></video:description>
			<video:player_loc>https://player.vimeo.com/video/242213861</video:player_loc>
			<video:thumbnail_loc>https://www.jms-group.com/wp-content/uploads/2019/02/our-studio-header.jpg</video:thumbnail_loc>
			<video:duration>30</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://www.jms-group.com/author/tom-mountford/">tom mountford</video:uploader>
		</video:video>
	</url>
	<url>
		<loc>https://www.jms-group.com/get-all-relaxed-about-tax/</loc>
		<video:video>
			<video:title><![CDATA[Get all relaxed about tax with TaxAssist Accountants]]></video:title>
			<video:publication_date>2018-03-22T00:00:00+00:00</video:publication_date>
			<video:description><![CDATA[Tax stress? What stress? These three small business owners love the way TaxAssist Accountants lets them get on with running their businesses.Get all relaxed ...]]></video:description>
			<video:player_loc>https://www.youtube.com/embed/wh1WjCYe9wQ</video:player_loc>
			<video:thumbnail_loc>https://www.jms-group.com/wp-content/uploads/2019/08/TaxAssist-Accountants-UK-National-TV-commercial.jpg</video:thumbnail_loc>
			<video:duration>30</video:duration>
			<video:family_friendly>yes</video:family_friendly>
			<video:uploader info="https://www.jms-group.com/author/fullmixmarketing/">fullmixmarketing</video:uploader>
		</video:video>
	</url>
</urlset>
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