No – it’s not a joke. It’s actually our latest set of 24 sponsorship bumpers for trustatrader.com now broadcasting throughout programmes during afternoons on ITV3.
This was one shoot where our crew was frequently caught lying about! That’s because our concept involved using tools as puppets, and so it was a case of getting down on the floor and waving those arms about!
Across two long days we filmed a series of scenes featuring talking spades, paintbrushes, hammers, chainsaws and …well the whole tool cupboard really!
It was then up to our talented post-production team to bring the characters to life. Our Senior Motion Graphics Designer Hugh South gave each tool a pair of expressive, animated eyes and our Senior Sound Producer Keith Lindsay gave the tools character voices.
This project demanded a complex but enormously enjoyable crossover of live action and animation – and was proof once again that whatever visual style your TV commercial calls for, the JMS team has all the tools to make it happen!