Travel Up | Travel Advertising Campaign
Simple travel advertising campaign created for an independent travel agency.
Television advertising has long been a popular – and very effective – media channel for marketing holiday destinations and tour operators. What better way to illustrate the enjoyment of a holiday than with live-action video?
For the Reading-based travel agency TravelUp we produced an inexpensive television commercial using only purchased stock footage. Using AdSmart from Sky, the commercial was targeted to households with a proven history of booking holidays abroad. Narrowing the focus of the audience allowed TravelUp to run their advertising campaign very cost-effectively, paying only on a per-impression basis. Additionally, the targeting criteria also allowed TravelUp to advertise on Sky TV Travel Channel as a part of the addressable campaign.
We have considerable experience in travel industry TV advertising, having created television campaigns for several major tour operators and cruise specialists.
Considering using television in your next travel advertising campaign? Read our 8-Step TV Commercial Production Process and contact the production team, or send a message below to begin discussing your next travel campaign ideas!
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