Foster Care Marketing: There is an urgent and ongoing need for foster carers in the UK. The Fostering Network estimates a shortage of some 6,000 to 9,000 fostering families across the country. Both local-government and independent fostering agencies have seen dwindling enquiries from traditional campaign channels – regional press, bus advertising, leaflet drops – and are increasingly moving toward digital foster carer recruitment campaigns – including Google Ads, Facebook Ads, addressable (hyper-targeted) television advertising, and video marketing.
Norwich production company JMS Group had already produced several successful foster care advertisements for regional TV, and also video-testimonial case studies for Nexus Fostering. Impressed by the quality of work, the parent organisation of Nexus – BSN Social Care – commissioned JMS Group for an animated explainer video production, an FAQ video to guide prospective foster families through the process they might choose to embark on.
Nexus animated explainer video, part of a wider foster care marketing campaign for BSL Social Care Group.
For further information about using animated explainer videos or targeted television advertising in your foster care marketing strategy contact JMS Group. JMS Group has a lengthy track record in producing fostering campaigns and case study videos for both local authority services and IFAs.
Drop the Production Team a Message